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2020 Holiday Planning Kit for Commerce

Unwrap tips on merchandising and promoting your products, popular holiday buyer personas, and the secret to building a stable supply chain for this unprecedented holiday shopping season.

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Holiday Guide

Identify popular holiday buyer personas, the most effective holiday promo types, and opportunities for optimizing your e-commerce site for holiday traffic.





Promotions Template

Use this template to keep your marketing team on track and to influence an external promotions calendar that you publish across channels.

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Holiday Checklist

There’s a lot to unwrap in the guide. This checklist will make sure you check off all the boxes necessary to have a successful 2020 holiday season.



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