ABCs e-commerce business had been small relative to their total business. The team could not fully express their brand in a meaningful way due to legacy partner platform limitations and technology constraints, as well as insufficient internal team resources.
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In February 2020, ABC launched a new digital commerce experience leveraging Fabric’s commerce platform and core products including XM (Experience Manager), PIM, OMS, and Offers. After launch, site performance increased, conversions doubled, and revenue run rate increased by 2.5x.
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