Case Study: ABC Carpet & Home

Learn how the home decor retailer ABC Carpet & Home doubled conversions and increased revenue run rate by 2.5x with Fabric’s commerce platform. In this case study, the CEO details how Fabric is part of ABC’s vision of becoming an omnipresent lifestyle brand.

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The challenge

ABCs e-commerce business had been small relative to their total business. The team could not fully express their brand in a meaningful way due to legacy partner platform limitations and technology constraints, as well as insufficient internal team resources.

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The solution

Fabric implemented a phased approach to evolve ABC from Magento 1.0 to Fabric’s headless and scalable platform. Fabric created a solution roadmap to drive efficient and transparent delivery for ABC, all without risk or impact to their day-to-day business.

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The results

In February 2020, ABC launched a new digital commerce experience leveraging Fabric’s commerce platform and core products including XM (Experience Manager), PIM, OMS, and Offers. After launch, site performance increased, conversions doubled, and revenue run rate increased by 2.5x.

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