What’s in the book
A retail brand’s guide to headless commerce
It’s been more than a century since a different pandemic disrupted commerce across the globe. Yet while the current crisis is not exactly unprecedented, this time something is very different: Businesses can shift their sales efforts to online platforms. And they have.
The short comings of ‘rip-and-replace
For brands looking to perform at the same level as Amazon, it’s been tough to envision solutions beyond “rip-and-replace” — a process that involves taking an old e-commerce system, chucking it out the digital window and replacing it with an entirely new one.
Going headless for e-commerce agility
As it stands, many e-commerce-heavy brands are still struggling to provide customers, their internal teams and their partners — including developers, engineers, marketers, merchants and more — with seamless e-commerce experiences.
Aging architecture is a problem— especially for larger companies
As things stand, many mid-market and enterprise companies are still running platform architecture that was constructed as much as 15 or 20 years ago.
Checkout is everything in the customer experience
For many customers, a smooth and intuitive checkout experience is the difference between making a purchase or moving on to another brand.
Integration and progress are intertwined for e-commerce
Ultimately, this is what it boils down to: Brands and retailers must choose between integrating new tools into their existing operations or replacing their platforms entirely.
Selecting the right tools and simplifying the steps drives revenue
At a moment when e-commerce is an invaluable lifeline for companies struggling to replace lost revenue, it’s beyond counter productive to drain a company’s coffers while bringing sales to a dead halt.